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In 2015, DOWNLAND officially entered the Chinese market as a high-end British bedding brand, executing its promotional strategies.

With a vision of « upgrading family sleep experience with technology, » DOWNLAND entered the Chinese market while maintaining its elegant British heritage, yet becoming more youthful, diverse, and rooted in Chinese culture.

In addition to its classic goose down bedding, DOWNLAND has successively introduced various series such as temperature control, cooling sensation, and warmth sensation, aiming to provide elegant and comfortable sleep experiences for Chinese families.

Festival de Cannes