Collaboration

The Chinese-French People-to-People and Cultural Exchange Forum was held in Paris to celebrate the 60th anniversary of diplomatic relations and the Sino-French Year of Cultural Tourism. Key figures from both nations emphasized the importance of cultural exchanges in enhancing mutual understanding and cooperation. The event, attended by nearly 250 participants, was co-organized by Xinhua News Agency, the Chinese Embassy in France, and Publicis Groupe, with professional support from Borui Agency.